Link: How Will a Product Vision Help You Succeed?

This content is syndicated from Agile Advice by Rachel Perry. To view the original post in full, click here.

Learn more about transforming people, process and culture with the Real Agility Program

Dozens of individuals receive training to become Certified Scrum Product Owners at our public learning events in Toronto, Ontario.

What is a Product Owner? And how do they create a product vision in alignment with the team they work with? Xi Zeng, over at 3 Agile Guys blog, has some ideas worth sharing.

Here is an excerpt from his article on product vision.

How can a product vision help you?

A project always has a predefined scope and goals, therefore defining a vision for a project is in most of the cases not really necessary. A product has usually a much bigger scope and a longer life cycle, so it’s important to create a product vision in advance in order to:

  • help the business define requirements
  • be able to evaluate the value of the project
  • simplify the communication among the organisation (or with clients)
  • act as project’s compass
  • support the prioritization and decision-making in projects

The vision should consider the long term life cycle of the product and should not be easily reachable. Define even a vision that is almost impossible to reach. All short term goals should be clear defined and measurable, e.g. what is the next step in the project, next valuable goal, how to prioritize work items in backlog, etc. But the vision represents the long term future, it should stay ambitious. Just like when you’re hiking on the mountains, you can see the rocks under your feet, you know their size and form, you can touch them and even pick them up. But you can only see roughly where is the top of the mountain. While hiking, reaching the top of the mountain is our vision.

I think there is a lot of value in what Xi writes and it is worth exploring in greater depth.


Please share!
Facebooktwittergoogle_plusredditpinterestlinkedinmail

The post Link: How Will a Product Vision Help You Succeed? appeared first on Agile Advice.

Leave a Reply

Your email address will not be published. Required fields are marked *

14 + 4 =


There are 101 ways to do anything.
To find the best way, sometimes you need expert help

What People Say

“Kelly was engaged as a Program Director on a complex business and technology transformation program for Suncorp Commercial Insurance. Kelly drew on his key capabilities and depth of experience to bring together disparate parties in a harmonised way, ensuring the initiate and concept phases of the program were understood and well formulated. Excellent outcome in a very short time frame. ”

BRUCE WEIR/EGM
SUNCORP

“Kelly and I worked together on a very large project trying to secure a new Insurer client. Kelly had fantastic commercial awareness as well as his technical expertise. Without him I would never had secured this client so I owe a lot to him. He is also a really great guy!”

GINA MILLARD
GLASS'S INFORMATION SERVICES

“I worked with Kelly whilst at Thoughtworks and found him to be a most inspiring individual, his common-sense approach coupled with a deep understanding of Agile and business makes him an invaluable asset to any organisation. I can't recommend Kelly enough.”

PETER THATCHER, SENIOR ACCOUNT DIRECTOR
ThoughtWorks

“Kelly is an Agile heavy-weight. He came in to assess my multi-million $ Agile development program which wasn’t delivering the right throughput. He interviewed most of the team and made some key recommendations that, when implemented, showed immediate results. I couldn’t ask for more than that except he’s a really nice guy as well.”

DAN PULHAM, DIGITAL DIRECTOR
TELSTRA

“Kelly revolutionised the way our digital department operated. A true advocate of agile principles, he quickly improved internal communication within our teams and our internal clients by aligning our business and creating a much enhanced sense of transparency in the decisions the business was making. Kelly also introduced a higher sense of empowerment to the development teams...”

PETER SILVA-JANKOWSKI
IPC MEDIA

“Kelly’s a leading program director with the ability to take charge from day one and keep strong momentum at both a program and project level driving prioritisation, resourcing and budgeting agendas. Kelly operates with an easy-going style and possesses a strong facilitation skill set. From my 5 months experience working with Kelly, I would recommend Kelly to program manage large scale, complex, cross company change programs both from a business and IT perspective.”

LUKE SHARKEY /STRATEGY & IMPLEMENTATION LEADER
SUNCORP

“I worked with Kelly on many projects at IPC and I was always impressed with his approach to all of them, always ensuring the most commercially viable route was taken. He is great at managing relationships and it was always a pleasure working with him.”

BEATRIZ MONTOYA/CONSUMER MARKETING DIRECTOR
IPC MEDIA

“Kelly was a great colleague to work with - highly competent, trustworthy and generally a nice bloke.”

HANNAH JOYCE
GLASS'S INFORMATION SERVICES

“Kelly was a brilliant CTO and a great support to me in the time we worked together. I owe Kelly a great deal in terms of direction and how to get things done under sometimes difficult circumstances. Thanks Kelly.”

JULIE PEEL
GLASS'S INFORMATION SERVICES

“Kelly came to the department and has really made a huge impact on how the department communicates, collaborates and generally gets things done. We were already developing in an agile way, but Kelly has brought us even more into alignment with agile and scrum best practices, being eager to share information and willing to work with us to change our processes rather than dictate how things must be done. He is highly knowledgable about agile development (as his active blog proves) but his blog won't show what a friendly and knowledgeable guy he is. I highly recommend Kelly to anyone looking for a CTO or a seminar on agile/scrum practices - you won't be disappointed!”

ANDY JEFFRIES/TECHNICAL LEAD
IPC MEDIA

“Kelly is an extremely talented and visionary leader. As such he manages to inspire all around him to achieve their best. He is passionate about agile and has a wealth of experience to bring to bear in this area. If you're 'lucky' he might even tell you all about his agile blog. Above all this, Kelly is great fun to work with. He is always relaxed and never gets stressed - and trust me, he had plenty of opportunity here! If you get the chance to work with Kelly, don't pass it up.”

GILES BENTLEY, DEVELOPMENT & OPERATIONS DIRECTOR
TIME INC

CONTACT US

To explore how we can help you, please get in touch