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About us

We’re here to help you achieve big wins for your organisation and outstanding digital experiences for your customers.

Colleagues sitting on a couch, engrossed in a laptop.
A group of colleagues gathered around a whiteboard, engaged in a discussion or brainstorming session.

As our name suggests, there are many ways to do it and there isn’t a ‘one size fits all’ solution. The right way is the one that works for you.

Colleagues discussing ideas and collaborating at a conference table in an office setting.

Our vision

To be the highest quality technology partner.

We achieve this by cultivating an empowering and inclusive environment for great people to do outstanding work – shaping the cutting-edge digital products our clients need to set the pace and win.

Our values shape who we are, what we do and how we act.
And we strive to live them every day.

Michael Seipp
Quality Icon

Quality

Lived experience, deep expertise and a safe pair of hands create the foundations for success.

Simplicity Icon

Simplicity

Uncomplicated language, clear objectives and ‘just enough’ process solve complex challenges.

Collaboration Icon

Collaboration

Knowledge is shared, all opinions count and everyone contributes to achieving the outcome.

Our leaders

Kelly Waters
Kelly Waters Founder, Chairman

With 35 years experience in the tech industry, Kelly has a deep understanding of the tech space and what it takes to bring about successful product development and delivery. He started 101 Ways with the aim to improve and enrich people’s lives through technology, by helping technology leaders solve challenging problems and build great digital products.

Kelly Waters Founder, Chairman
Zane Gambasin
Zane Gambasin Chief Executive Officer

Zane is the CEO of 101 Ways and an expert in agile project delivery. Previously, he was COO and partnered with Kelly, Founder of 101 Ways, on building the amazing team at 101 Ways. Zane has more than 20 years’ experience in the tech industry working in all aspects of development, business analysis, project management, development and programme management.

Zane Gambasin Chief Executive Officer
Emma Hopkinson-Spark
Emma Hopkinson-Spark Chief of Staff

Emma is an award winning coach with around 25 years experience in Technology. She worked with the Scrum Alliance to develop the Certified Scrum Professional standards and examination; has presented at, chaired and organised conferences worldwide; and is the creator of the ‘Agile 101’ Game -an original ‘dungeons and dragons’ style game designed to teach software delivery practices.

Emma Hopkinson-Spark Chief of Staff
Michael Seipp
Michael Seipp Chief Service Delivery Officer

Michael has a real passion for solving the problems that are realised when organisations are trying to deliver at scale and, among his previous positions, he’s worked as a consultant for clients such as the UK Government Digital Service’s gov.uk (GDS), where the challenges don’t get much bigger!

Michael Seipp Chief Service Delivery Officer
Grant Smith
Grant Smith Tech Director

Grant is 101 Ways Technical Director and has created and built high performance teams in some of the largest and fastest growing companies in the UK over the last 24 years. Grant has been at the forefront of the DevOps and cloud movement since its inception and more recently has specialised in full-stack technology transformation and modernisation and data mesh.

Grant Smith Tech Director
Oliver Wright
Oliver Wright Head of Marketing

Olly heads up our marketing team and has over 20 years B2B marketing experience working in tech and consultancy businesses. He is responsible for developing and growing the 101 Ways brand across all our channels and ensuring a strong thought leadership programme that engages our customers, prospects and tech communities.

Oliver Wright Head of Marketing
Sophie Branfield
Sophie Branfield Chief People Officer

Sophie has 20 years’ experience of successfully scaling tech companies, and driving HR initiatives to align and achieve business objectives. A proven background in building high performing teams through strategic talent acquisition, development and retention initiatives whilst fostering a diverse and inclusive culture. At 101 Ways, Sophie is responsible for all aspects of people and Talent development.

Sophie Branfield Chief People Officer
Julian Horwood
Julian Horwood Head of Sales

With 25+ years working for some of the world’s most trusted brands, Julian leads the highly-experienced client portfolio team. From coding machine learning routines at university to being the ‘turn-around guy’ sent in to course-correct multi £m programs, Julian uses his expertise to ensure his team advises, guides and executes on its clients’ digital strategies to deliver long-term sustainable value.

Julian Horwood Head of Sales
Paul Stockdale
Paul Stockdale Director

Paul has been involved in various forms of digital delivery for the past 20 years, including helping the meditation business Headspace launch their worldwide expansion over 10 years ago. He is most at home solving complex problems at the heart of our customers’ businesses and is motivated by bringing together the changing technology landscape, user-centred design principles and the latest product thinking to improve the lives of users.

Paul Stockdale Director
James Boviard
James Boviard Chief Financial Officer

James is an exceptionally experienced CFO across a broad range of companies, including working in large international PLCs and partnerships through to high growth privately and PE owned entrepreneurial SMs across a number of sectors. At 101 Ways, James is a member of the Board and is responsible for leading our finance and wider operations teams.

James Boviard Chief Financial Officer
David Hall
David Hall Head of Business Development

David leads our Business Development function and has over 15 years of sales experience in technology consultancy. He started his career at Skills Matter, helping to support the rise of Agile and Open Source communities across the UK. The principles of collaboration and knowledge sharing from these communities are now focused towards helping clients to solve complex technology, delivery and product challenges.

David Hall Head of Business Development

Who we work with

“The partnership between Tesco and 101 Ways on this important programme was great. 101 Ways’ digital transformation experience enabled Tesco to improve its ways of working and scale rapidly; delivering real value to its customers.”
Anshuman Rane Head of Product, Tesco

101 Ways Timeline

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2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023

101 Ways founder Kelly Waters

Kelly Waters, 101 Ways Founder, starts 101 Ways, and leads transformation at The Guardian.

Scientist organising research

Elsevier engages Kelly Waters, 101 Ways founder, to lead the rebuild of its Science Direct product.

Customer shopping in a supermarket

Kelly Waters, 101 Ways founder, works with Zane Gambasin to scale Elsevier delivery centre to 400+ people. Emma Hopkinson-Spark starts coaching and transformation at Tesco.

Zane Gambasin

101 Ways ‘official’ launch as a consultancy. Zane Gambasin comes onboard as COO. 101 Ways grows to over 30 people helping many new clients.

Emma Hopskinson-Spark

Strong growth and appointment of Delivery Directors Emma Hopkinson-Spark, Michael Seipp to drive service delivery.

Canal and houses in Amsterdam

Zoopla and DAZN wins confirm 101 Ways’ reputation as a fast-scaling and respected delivery partner. 101 Ways opens Amsterdam office and helps DAZN build Amsterdam delivery centre.

Sophie Branfield

Zane Gambasin becomes CEO. 101 Ways builds a dedicated sales functions with Julian Horwood joining as first Client Partner. Sophie Branfield joins as Head of Talent.

Customer ordering delivery through mobile device

101 Ways’ strength in digital transformation and flexible service delivery model allows for growth through the pandemic, confirming multiple client wins.

Customer clothes shopping in retail outlet

Landmark client wins include M&S, Hargreaves Lansdown and Abcam.

Angled image of a building exterior

Builds out the hybrid contractor/permanent consultant model, allowing flexibility and strength in delivering high quality consulting services.

GCP logo over foggy forest image

Announces investment from Growth Capital Partners to drive next phase of growth. Strong growth continues in the UK and the Netherlands.

Colleagues enjoying themselves in a conference room

Join us

We’re passionate about building great digital products – and it’s people that make it happen. That’s why we work so hard to create the supportive and inclusive environment where people can be at their best, do great work and be rewarded for it.

News & Insights

101 Ways welcomes Francesca Lavey as Chief Commercial Officer to lead growth and expansion strategy

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Podcast Episode 4 – A holistic modernisation story…people, culture and tech

About the podcast This podcast seeks to give something back to our customers and the wider tech community. We’ve worked […]

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