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About us

We’re here to help you achieve big wins for your organisation and outstanding digital experiences for your customers.

As our name suggests, there are many ways to do it and there isn’t a ‘one size fits all’ solution. The right way is the one that works for you.

To be the highest quality technology partner.

We achieve this by cultivating an empowering and inclusive environment for great people to do outstanding work – shaping the cutting-edge digital products our clients need to set the pace and win.

Our values shape who we are, what we do and how we act.
And we strive to live them every day.

Quality Icon

Quality

Lived experience, deep expertise and a safe pair of hands create the foundations for success.

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Simplicity

Uncomplicated language, clear objectives and ‘just enough’ process solve complex challenges.

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Collaboration

Knowledge is shared, all opinions count and everyone contributes to achieving the outcome.

Our leaders

Kelly Waters
Kelly Waters Founder, Chairman

With 35 years experience in the tech industry, Kelly has a deep understanding of the tech space and what it takes to bring about successful product development and delivery. He started 101 Ways with the aim to improve and enrich people’s lives through technology, by helping technology leaders solve challenging problems and build great digital products.

Kelly Waters Founder, Chairman
Richard Neish
Richard Neish Chief Executive Officer

101 Ways’ CEO Richard serves the success of our clients, staff and investors as the consultancy scales. Proven global leadership in enterprise technology consulting and large-scale data and software delivery, enable Richard to set the strategic vision of the business, bringing clarity and focus to our growth journey. An advocate for DEI, Richard believes that technology should be used as a force for good.

Richard Neish Chief Executive Officer
Zane Gambasin
Zane Gambasin Chief Operating Officer

Zane is the COO of 101 Ways and an expert in agile project delivery. Previously, he was CEO and partnered with Kelly, Founder of 101 Ways, on building the amazing team at 101 Ways. Zane has more than 20 years’ experience in the tech industry working in all aspects of development, business analysis, project management, development and programme management.

Zane Gambasin Chief Operating Officer
Michael Seipp
Michael Seipp Chief Service Delivery Officer

Michael has a real passion for solving the problems that are realised when organisations are trying to deliver at scale and, among his previous positions, he’s worked as a consultant for clients such as the UK Government Digital Service’s gov.uk (GDS), where the challenges don’t get much bigger!

Michael Seipp Chief Service Delivery Officer
Francesca Lavey
Francesca Lavey Chief Commercial Officer

Francesca is our Chief Commercial Officer (CCO) at 101 Ways, bringing with her over 15 years of experience in tech consulting and business transformation. In her role, Francesca will be responsible for the development of our go-to-market strategy, defining how we continue to partner with our clients to help them address some of their most strategic and complex technology challenges.

Francesca Lavey Chief Commercial Officer
Sophie Redican
Sophie Redican Chief People Officer

Sophie has 20 years’ experience of successfully scaling tech companies, and driving HR initiatives to align and achieve business objectives. A proven background in building high performing teams through strategic talent acquisition, development and retention initiatives whilst fostering a diverse and inclusive culture. At 101 Ways, Sophie is responsible for all aspects of people and Talent development.

Sophie Redican Chief People Officer
James Bovaird
James Bovaird Chief Financial Officer

James is an exceptionally experienced CFO across a broad range of companies, including working in large international PLCs and partnerships through to high growth privately and PE owned entrepreneurial SMs across a number of sectors. At 101 Ways, James is a member of the Board and is responsible for leading our finance and wider operations teams.

James Bovaird Chief Financial Officer
Paul Stockdale
Paul Stockdale Director

Paul has been involved in various forms of digital delivery for the past 20 years, including helping the meditation business Headspace launch their worldwide expansion over 10 years ago. He is most at home solving complex problems at the heart of our customers’ businesses and is motivated by bringing together the changing technology landscape, user-centred design principles and the latest product thinking to improve the lives of users.

Paul Stockdale Director
Oliver Wright
Oliver Wright Head of Marketing

Olly heads up our marketing team and has over 20 years B2B marketing experience working in tech and consultancy businesses. He is responsible for developing and growing the 101 Ways brand across all our channels and ensuring a strong thought leadership programme that engages our customers, prospects and tech communities.

Oliver Wright Head of Marketing

Who we work with

“The partnership between Tesco and 101 Ways on this important programme was great. 101 Ways’ digital transformation experience enabled Tesco to improve its ways of working and scale rapidly; delivering real value to its customers.”
Anshuman Rane, Head of Product, Tesco

101 Ways Timeline

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2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023

Kelly Waters, 101 Ways Founder, starts 101 Ways, and leads transformation at The Guardian.

Elsevier engages Kelly Waters, 101 Ways founder, to lead the rebuild of its Science Direct product.

Kelly Waters, 101 Ways founder, works with Zane Gambasin to scale Elsevier delivery centre to 400+ people.

101 Ways ‘official’ launch as a consultancy. Zane Gambasin comes onboard as COO. 101 Ways grows to over 30 people helping many new clients.

Strong growth and appointment of Delivery Director Michael Seipp to drive service delivery.

Zoopla and DAZN wins confirm 101 Ways’ reputation as a fast-scaling and respected delivery partner. 101 Ways opens Amsterdam office and helps DAZN build Amsterdam delivery centre.

Zane Gambasin becomes CEO. 101 Ways builds a dedicated sales functions with Julian Horwood joining as first Client Partner. Sophie Branfield joins as Head of Talent.

101 Ways’ strength in digital transformation and flexible service delivery model allows for growth through the pandemic, confirming multiple client wins.

Landmark client wins include M&S, Hargreaves Lansdown and Abcam.

Builds out the hybrid contractor/permanent consultant model, allowing flexibility and strength in delivering high quality consulting services.

Announces investment from Growth Capital Partners to drive next phase of growth. Strong growth continues in the UK and the Netherlands.

Join us

We’re passionate about building great digital products – and it’s people that make it happen. That’s why we work so hard to create the supportive and inclusive environment where people can be at their best, do great work and be rewarded for it.

News & Insights

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Discover Modernisation with Andy Burton, CTO at esure Group

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