in the


Name: Jon Webb

Role: VP of Engineering

Company: Wagestream

Welcome to our new interview series - In The Zone! Each fortnight we'll be featuring a different technology leader who's making waves in their field. First up, we're pleased to have Jon Webb in the hot seat. Take it away, Jon!

Q: What excites you most about the future of your industry?

A: In the food delivery space seeing firstly how the ‘dark kitchen’ strategies play out and what they will enable, such as hyper-personalisation, rapid iteration and testing of new food concepts direct to the consumer. Secondly, what the eventual impact on consumer shopping interactions and habits in traditional food retail spaces will be as a result.

Q: Which technological innovation will drastically change businesses in the next five-to-10 years?

A: Avoiding the obvious AI/ML debate - I believe we're yet to see how Augmented/Extended Reality can really impact how people work together remotely. We all use various techniques and tools to connect with people, but it still feels very one dimensional at the moment.

Q: What is the best piece of advice you’ve been given? And what is the worst?

A: Best: Just over a decade ago I was having serious confidence issues about progressing to the next level of my career. One guy I worked with, and trusted immensely, said to me: “Have confidence and conviction in your ability, and you'll make it". It’s amazing how one positive comment can impact you and make all the difference.

Worst: Years ago, working as a fledgeling manager, I was advised to utilise the ‘divide and conquer’ tactic. I learned very quickly that a strategy like this fails to align people against the right goals.

Q: If you had the opportunity, what would you tell your younger self?

A: Life is too short, don't get caught up in the squabbles of both work and life, just focus on the positive outcomes - not the busyness which we all can get dragged into.

Q: Name a life-changing book/podcast you’d recommend to others.

A: It's a little clichéd but Dale Carnegie's ‘How to Win Friends and Influence People’ gets put back on my reading list every year or two!

Q: What's the one thing you want to be remembered for?

A: Technology and work aside - what matters most to me is being a good father.