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our people

meet the crew

Kelly - Founder & CEO

Kelly is the founder and CEO of 101 Ways.

With over 30 years experience in the software industry, Kelly has a deep understanding of the tech space and what it takes to bring about successful product development and delivery.

Having begun his career originally as a developer, Kelly has gained a broad exposure to a range of different roles from Tech Lead and Project Manager through to Director of Engineering and CTO.

In 2010, Kelly was recognised for his work by the agile community when he won an award for being the ‘Most Valuable Agile Player in the UK’. In 2016 he also won an award for ‘most popular online contributor’ in the agile community.

Kelly continues to help shape the ‘agile’ debate both in the UK and abroad through a combination of regular industry speaking engagements and events as well as via his well-established blog.

Meanwhile, 101 Ways is going from strength to strength, quickly becoming one of the most sought-after technology consultancies in London.

Zane - COO

Zane is the COO of 101 Ways and combines this role alongside working for clients as an executive consultant. He is an expert in agile project/programme delivery and leadership.

Zane has more than 20 years experience in the software industry working in all aspects across development, business analysis, project management, development management and programme management.

Among his skills, Zane is well respected by clients and colleagues alike for his ability to build strong teams and align product and tech through practical agile techniques - enabling the delivery of quality digital, big data and integration solutions amongst others.

Prior to joining 101 Ways in 2016, Zane worked as a Delivery Principal for ThoughtWorks in Australia and the UK for close to 5 years, before which he had more than 10 years working for one of Australia’s largest software companies, TechnologyOne.

In his career to date, Zane has helped a variety of world-leading organisations in telco, financial services, media/publishing and e-commerce with agile project delivery and transformation.

our leadership team

Odhrán  CTO

Odhrán joined 101 Ways in March 2017. He has more than 20 years experience developing software, leading technical teams and providing leadership up to Board level.

Before being persuaded to make the move to 101 Ways by Kelly and Zane, he had spent 9 years working with The Guardian - one of the UK’s leading and best-known publishers.

At the time of leaving The Guardian, Odhrán was the Head of Software Development, where he led a team of 80 developers and held ultimate responsibility for producing the Guardian’s website, as well as the Guardian’s much-awarded app for Android and iOS.

As you might expect, Odhrán is a passionate advocate of all-things-tech and can frequently be found leading talks and discussions at 101 Ways’ Tech Club, ‘IWOMM’ (It Works On My Machine), among his favourite topics is his much-loved Commodore 64 - the machine he first learnt to code on.

LinkedIn
Odhrán  CTO
Emma  Director

Emma began working with 101 Ways in 2015, bringing around 20 years experience in development, delivery, consulting, training and coaching with her. She has broad industry experience across public and private sectors - supporting organisations as they evolve their development, delivery and product capability.

As well as Emma’s client consulting, she’s also been very much involved with a number of the tech community’s industry bodies and organisations, helping to further develop and improve professional standards.

In this area, Emma’s worked with the Scrum Alliance to develop certification standards and examinations for the Certified Scrum Professional programme. Emma also serves on their European Gathering Team developing the program for the Global Scrum Gatherings in Europe.

In 2012, Emma was awarded a UK Agile Award, going on to become an awards judge.

LinkedIn
Emma  Director
Mike  Director

Mike joined 101 Ways in November 2016, coming into the business having built up over 17 years experience across product, delivery, software development, data, adtech, martech, and analytics.

Prior to joining 101 Ways, he worked with a variety of large, UK and international organisations and brands, each with multi-million unique users. Helping them to develop and deliver high volume, cross-platform digital and ecommerce platforms. In the course of his career he’s also consulted on key data and analytics projects for multinational telecoms, industrial, and travel industry clients.

In his role at 101 Ways, Mike continues to work with clients to develop and drive the next generation of digital product innovation.

Outside of his client work, Mike started 101 Ways’ own Product Club, and he’s a leading advocate for Product Management, lean transformation, and agile delivery.

LinkedIn
Mike  Director
Michael  Director

Michael first started working with 101 Ways in July 2016 as Delivery Director working alongside Kelly on a major project for Just Eat. He’s also a key member of the 101 Ways’ Crew and Leadership teams.

Prior to joining 101 Ways, Michael had gained more than 16 years experience in the technology and digital sectors in a combination of software development and delivery roles.

Michael has a real passion for solving the problems that are realised when organisations are trying to deliver at scale and, among his previous positions, he’s worked as a consultant for clients such as the UK Government Digital Service’s gov.uk (GDS), where the challenges don’t get much bigger!

From other lives, Michael also brings a real depth of experience working with Media giants such as ITV and Sky on streaming platforms, as well as time spent working with some of the big beasts within the financial services sector where he led major e-commerce projects.

Michael describes himself as, ‘more of an Agile centre forward than an Agile coach’. A real team player, he’s someone who prefers to be on the pitch, rather than shouting from the sidelines.

LinkedIn
Michael  Director
Devon  Director

Devon joined 101 Ways in June 2016, replacing Kelly at a key client so he could focus on building 101 Ways. Devon has 30 years experience in engineering across Media, Finance and Utilities and has been an interim director at several large organisations. Devon has 10 years experience focusing on large Data Programmes, investigating where companies can gain understanding and drive business focus using data. Devon has run large scale Agile and Technology transformations across global companies, focusing on building great functioning, effective teams. Working with Execs to understand ROI and cost of ownership of Products whilst delivering at pace.

LinkedIn
Devon  Director
Sander  Director, Netherlands

Sander Hoogendoorn is a dad, an independent consultant, software craftsman, architect, programmer, coach, speaker, trainer and writer. He is seasoned in agile, Scrum, Kanban, continuous delivery, (no) software estimation, agile requirements, design patterns, domain driven design, UML, software architecture, microservices, and writing beautiful code.

Sander changes organizations and teams and coaches them to optimize their processes, practices, architecture, code and tests, previously as chief technology officer at ANVA, and as global agile thought leader at Capgemini.

Sander authored best-selling books such as Microservices: A practical guide, The Continuous Culture, This Is Agile and Pragmatic Modeling with UML and published hundreds of articles in international magazines. He is an inspiring (keynote) speaker at international conferences, he has presented hundreds of (in-house) training courses and lectured at many universities.

Sander  Director, Netherlands
Ally  Head of Talent

Ally joined 101 Ways as Head of Talent in March 2017.

Prior to Kelly setting up 101 Ways, Ally had been instrumental in identifying a number of senior individuals to fill some very challenging roles on projects Kelly was leading. Later, when 101 Ways was starting out, Ally worked with Kelly again to help attract some of the best people in the UK’s agile community to 101.

Having known Ally over a period of years, both Kelly and Zane consider Ally to be one of the best connected people in the industry, stealing a march on the competition in having her join the business.

With close to 10 years experience in recruitment in the tech industry (both in the UK and internationally), Ally is known for her positive, personable and highly pro-active approach. Someone whose knowledge of the market is second-to-none and who combines all of this with down-to-earth good humour.

In addition to being 101’s Head of Talent, Ally is also an integral part of the Leadership team, combining recruitment with onboarding new team members, community activities and social events.

LinkedIn
Ally  Head of Talent
Sanneke  Head of Brand & Community

Sanneke joined 101 Ways in the summer of '18. She is responsible for growing community participation and adoption of 101 Ways in local markets and securing brand values globally.

In the past 15 years, she has been involved in a variety of international companies and tech start-ups. Taking the lead with international expansion, community building, engagement marketing, social media and (redesigning) brand strategies. As well as recruiting, hiring, training and managing international (remote) teams.

In addition Sanneke has probably organized over 150 events worldwide from leadership summits to b2b events, to local shop openings to informal get2gethers of communities.

Sanneke  Head of Brand & Community
Jamie  Client Partner, New Ventures

Jamie joined the team at 101 Ways in autumn 2016 and, alongside Ally, has been responsible for leading the charge in finding the very best talent to work on a range of major client projects.

Jamie's exposure to technology spans a decade and in that time, he’s worked with a number of well known businesses in the worlds of media and finance (among others). And although much of his career to-date has been focused in the area of talent acquisition, he's also spent time running a digital agency as well as having been part of a tech startup.

In the time he’s been with the business, Jamie is particularly proud of being part of 101’s growth - in terms of both the team growth as well as its reputation.

Jamie has been instrumental in helping to develop the 101 Ways community through a range of social events and clubs and is now in a customer facing role helping us to build great client partnerships, particularly in new markets.

LinkedIn
Jamie  Client Partner, New Ventures
TBC  Client Partner, UK
TBC  Client Partner, UK
Valerie  Finance Director
Valerie  Finance Director
Miles  Strategy
Miles  Strategy

our crew & consultants

Hayley

PA to Kelly & Zane

Rachel

Content Writer/Editor

Grace

Talent Specialist

Kate

Talent Specialist

Indi

Talent/Admin

Nad'a

Finance

Edward

Software Engineer

Edson

QA

Gaurav

BA

Ian

Head Of Delivery

Michal

Software Engineer

Parid

QA

Sama

Business Analyst

Samir

Tech Lead

Alex

Data Engineer

Andrew

Data Quality Automation Engineer

Andy

Software Engineer

Anthony

Software Engineer

Carlos

Software Engineer

Chinedu

Software Engineer

Dan

Quality Engineer

Devon

Head of Tech Delivery

Dj

Tech Lead

Hao

Software Engineer

Jamie

Software Engineer

John

Software Engineer

John

Business Analyst

Lawrence

Software Engineer

Loic

TV Engineer

Marius

Lead Data Engineer

Mateusz

Software Engineer

Matthew

Business Analyst

Michael

Software Engineer

Mudi

Tech Lead

Muhanad

Software Engineer

Nico

Software Engineer

Panos

Software Engineer

Paul

Scrum Master

Paul

Business Analyst

Peter

Data Engineer

Pratik

Quality Engineer

Reuben

Data Architect

Rob

Lead Site Reliability Engineer

Roy

Quality Engineer

Simon

Software Engineer

Sonny

Scrum Master

Tarek

Software Engineer

Timi

Scrum Master

Vlad

Tech Lead

Younes

Data Engineer

Damian

Technology Director

Ian

Software Engineer

Kevin

Tech Lead

Daniel

Software Engineer

Kevin

BA/Delivery Lead

Stuart

Software Engineer

Richard

IOS Engineer

George

Project Manager

Brett

Reliability Programme Lead

Juan

Head of Product

James

Head of Delivery

Nathan

Software Engineer

Ezo

Software Engineer

Oliver

Delivery Manager

Piotr

Senior Technical Lead

Ras

Software Engineer

Rosalyn

Delivery Lead

Sam

Software Engineer

Shilpa

Delivery Manager

Simon

Executive Transformation Consultant

Darren

Tech Lead

David

Software Engineer

Diego

Tech Lead

Helen

Software Engineer

Jack

Tech Director

Jenni

Delivery Manager

Matt

Delivery Manager

Olivier

Lead UX

Rahul

Software Engineer

Robin

Software Engineer

Rod

Lead IA

Wendy

Product Coach

Peter

Principal Consultant

Luke

Software Engineer

Tristan

Software Engineer

Jorge

Software Engineer

Ken

Development Manager

Krishna

Software Engineer

Ashish

Software Engineer

Gavriil

Software Engineer

Nick

Software Engineer

Jacqueline

Software Engineer

Jordi

Software Engineer

Krzysztof

Software Engineer

Lawrence

Software Engineer

Nuno

Software Engineer

Paul

Software Engineer

Andriyan

Software Engineer

Avinash

Software Engineer

Carlos

Software Engineer

Daniel

Software Engineer

Diego

Software Engineer

Deniz

Software Engineer

James

Tech Lead

Robert

Software Engineer

Tamara

Software Engineer