back to top

our people

meet the crew

Kelly - Founder & Chief Strategy Officer

Kelly is the founder & Chief Strategy Officer of 101 Ways.

With over 30 years experience in the software industry, Kelly has a deep understanding of the tech space and what it takes to bring about successful product development and delivery.

Having begun his career originally as a developer, Kelly has gained a broad exposure to a range of different roles from Tech Lead and Project Manager through to Director of Engineering and CTO.

In 2010, Kelly was recognised for his work by the agile community when he won an award for being the ‘Most Valuable Agile Player in the UK’. In 2016 he also won an award for ‘most popular online contributor’ in the agile community.

Kelly continues to help shape the ‘agile’ debate both in the UK and abroad through a combination of regular industry speaking engagements and events as well as via his well-established blog.

Meanwhile, 101 Ways is going from strength to strength, quickly becoming one of the most sought-after technology consultancies in London.

Zane - CEO

Zane is the CEO of 101 Ways and combines this role alongside working for clients as an executive consultant. He is an expert in agile project/programme delivery and leadership.

Previously to being CEO, Zane was COO and partnered with Kelly Waters, Founder of 101 Ways, on building the amazing team at 101 Ways which has driven the exceptional growth and reputation that the company has experienced.

Zane has more than 20 years experience in the software industry working in all aspects across development, business analysis, project management, development management and programme management.

Among his skills, Zane is well respected by clients and colleagues alike for his ability to build strong teams and align product and tech through practical agile techniques - enabling the delivery of quality digital, big data and integration solutions amongst others.

Prior to joining 101 Ways in 2016, Zane worked as a Delivery Principal for ThoughtWorks in Australia and the UK for close to 5 years, before which he had more than 10 years working for one of Australia’s largest software companies, TechnologyOne.

In his career to date, Zane has helped a variety of world-leading organisations in telco, financial services, media/publishing and e-commerce with agile project delivery and transformation.

our leadership team

Odhrán  CTO

Odhrán joined 101 Ways in March 2017. He has more than 20 years experience developing software, leading technical teams and providing leadership up to Board level.

Before being persuaded to make the move to 101 Ways by Kelly and Zane, he had spent 9 years working with The Guardian – one of the UK’s leading and best-known publishers.

At the time of leaving The Guardian, Odhrán was the Head of Software Development, where he led a team of 80 developers and held ultimate responsibility for producing the Guardian’s website, as well as the Guardian’s much-awarded app for Android and iOS.

As you might expect, Odhrán is a passionate advocate of all-things-tech and can frequently be found leading talks and discussions at 101 Ways’ Tech Club, ‘IWOMM’ (It Works On My Machine), among his favourite topics is his much-loved Commodore 64 – the machine he first learnt to code on.

LinkedIn
Odhrán  CTO
David  CFO
LinkedIn
David  CFO
Emma  Chief of Staff

Emma began working with 101 Ways in 2015, bringing around 20 years experience in development, delivery, consulting, training and coaching with her. She has broad industry experience across public and private sectors – supporting organisations as they evolve their development, delivery and product capability.

As well as Emma’s client consulting, she’s also been very much involved with a number of the tech community’s industry bodies and organisations, helping to further develop and improve professional standards.

In this area, Emma’s worked with the Scrum Alliance to develop certification standards and examinations for the Certified Scrum Professional programme. Emma also serves on their European Gathering Team developing the program for the Global Scrum Gatherings in Europe.

In 2012, Emma was awarded a UK Agile Award, going on to become an awards judge.

LinkedIn
Emma  Chief of Staff
Mike  Regional Director, UK

Mike joined 101 Ways in November 2016, coming into the business having built up over 17 years experience across product, delivery, software development, data, adtech, martech, and analytics.

Prior to joining 101 Ways, he worked with a variety of large, UK and international organisations and brands, each with multi-million unique users. Helping them to develop and deliver high volume, cross-platform digital and ecommerce platforms. In the course of his career he’s also consulted on key data and analytics projects for multinational telecoms, industrial, and travel industry clients.

In his role at 101 Ways, Mike continues to work with clients to develop and drive the next generation of digital product innovation.

Outside of his client work, Mike started 101 Ways’ own Product Club, and he’s a leading advocate for Product Management, lean transformation, and agile delivery.

LinkedIn
Mike  Regional Director, UK
Michael  Consulting Director

Michael first started working with 101 Ways in July 2016 as Delivery Director working alongside Kelly on a major project for Just Eat. He’s also a key member of the 101 Ways’ Crew and Leadership teams.

Prior to joining 101 Ways, Michael had gained more than 16 years experience in the technology and digital sectors in a combination of software development and delivery roles.

Michael has a real passion for solving the problems that are realised when organisations are trying to deliver at scale and, among his previous positions, he’s worked as a consultant for clients such as the UK Government Digital Service’s gov.uk (GDS), where the challenges don’t get much bigger!

From other lives, Michael also brings a real depth of experience working with Media giants such as ITV and Sky on streaming platforms, as well as time spent working with some of the big beasts within the financial services sector where he led major e-commerce projects.

Michael describes himself as, ‘more of an Agile centre forward than an Agile coach’. A real team player, he’s someone who prefers to be on the pitch, rather than shouting from the sidelines.

LinkedIn
Michael  Consulting Director
Jamie  Client Partner, EU

Jamie joined the team at 101 Ways in autumn 2016 and, alongside Ally, has been responsible for leading the charge in finding the very best talent to work on a range of major client projects.

Jamie’s exposure to technology spans a decade and in that time, he’s worked with a number of well-known businesses in the worlds of media and finance (among others). And although much of his career to-date has been focused in the area of talent acquisition, he’s also spent time running a digital agency as well as having been part of a tech startup.

In the time he’s been with the business, Jamie is particularly proud of being part of 101’s growth – in terms of both the team growth as well as its reputation.

Jamie has been instrumental in helping to develop the 101 Ways community through a range of social events and clubs and is now in a customer facing role helping us to build great client partnerships, particularly in new markets.

LinkedIn
Jamie  Client Partner, EU
Julian  Client Partner, London

Julian joined 101 Ways in January 2019 coming into the business as Client Partner working alongside Kelly and the Crew to help develop the UK client portfolio.

Starting out on a Commodore 64 and building a neural-net speech recognition system using Borland C++ on his i486 at Loughborough University, Julian started out in the industry as a developer. Broadening his exposure in roles ranging from Tech Lead and Project Manager through to Head of Delivery Julian went on to work with renowned luminaries such as Martin Fowler and Jez Humble whilst at ThoughtWorks and ML and AI experts whilst at Google helping to shape and ensure the successful delivery of transformation programmes for his clients.

With over 25 years of experience in the software industry, Julian has a deep understanding of what works and what doesn’t and what it takes to set up engagements to successfully deliver intended outcomes.

LinkedIn
Julian  Client Partner, London
Heidi  Client Partner, London
Heidi  Client Partner, London
Joshua  Client Partner, UK North

Joshua joined 101 Ways in June 2019. He has more than 5 years’ experience shaping complex commercial contracts, advising on transformations and building long lasting relationships up to Board level.

Before entering the world of Agile and tech consultancy, he had spent a number of years playing professional and semi-professional football.

Before joining 101 Ways, Joshua was the Head of Sales for a global Agile transformation consultancy, where he led a sales team and held ultimate responsibility for all commercial related matters.

Joshua is an advocate of driving change through tech and human interactions. As Client Partner of UK North Joshua is passionate about connecting with business leaders and businesses to help them achieve their goals and objectives through 101 Ways services.

LinkedIn
Joshua  Client Partner, UK North